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When Facebook is out, Weibo is in; when Whatsapp and Line are not feeling well in China, WeChat is escalating fast. China's internet is another world, you may need some advice before...

Marketing communication goes more personal As people choose to be wiser online users, online marketers seek a better marketing communication tactic to get their audience’s attention. To do this, two things evidently become the...

Brand statement significant points Communicating what your brand is all about is an essential point in every business. Brand statement explains what your brand should be known for. It includes your brand’s reputation, specialty, services...

TripAdvisor: Your travel buddy Planning your trip won’t be complete without reading a review on TripAdvisor. A review from this website will usually pop on the screen when you search for hints about a...

Email marketing is not dead Many people might think that email marketing is old and no longer effective to reach potential customers. But believe it or not, email marketing is not on its...

Crisis management is imperative Reputation is a top priority in every business. It is therefore a need more than merely a support to understand the information about crisis management before any marketing action takes place. [caption...