Social media Archives - IH Digital
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Social media

With 139 million daily users, Weibo is one of China’s largest social media platforms, making it the most competitive digital marketing platform for brands seeking to penetrate the Chinese market and reach out to their target consumers. Perhaps, you are already intending to jump on...

Among all the popular social messaging platforms around the world, there are only few that have managed to gather hundreds of millions of users. There are QQ, Facebook Messenger and WeChat that have gained more than 500 million users worldwide. But in China, most of...

When Facebook is out, Weibo is in; when Whatsapp and Line are not feeling well in China, WeChat is escalating fast. China's internet is another world, you may need some advice before advancing this emerging market. This is the mostly asked question by the ones who...

Marketing communication goes more personal As people choose to be wiser online users, online marketers seek a better marketing communication tactic to get their audience’s attention. To do this, two things evidently become the key essentials: high-quality content and a more personal approach. But to some marketers...

Thought leadership and your brand What is thought leadership? And what does the digital world needs from it? As billions of digital content populate the web today, online users tend to narrow down their searches, be smarter in typing in their search keywords, and ultimately, become...

Crisis management is imperative Reputation is a top priority in every business. It is therefore a need more than merely a support to understand the information about crisis management before any marketing action takes place. [caption id="attachment_791" align="aligncenter" width="669"] Crisis management and brand reputation[/caption] Today’s advancing technology leaves every brand...